Hi! I'm Melissa and I launched Latched Mama in the late summer of 2014 with the goal of supporting new moms and normalizing affordable nursing wear. I had my first son in April of 2012, quickly followed by my second in December of 2013. With two little ones so close together, I found myself dreaming of a "no thought" breastfeeding friendly wardrobe. I wanted clothing that I could easily be a "mom" in and that allowed me to feed the littlest one while chasing an active toddler. Latched Mama was born on a park bench at the playground. I distinctly remember unzipping my sweatshirt and being incredibly cold while Alex ate. I remember making sure that the cold, hard zipper wasn't pushing against his cheek and suddenly thinking that there had to be a better way. I researched what was available in the market and was turned away by the pricing. So I set off to create styles that were functional, comfortable and affordable.

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